Today's athletes are looking for a more personal experience,
whether it's a specific type of training, a specific club setting, or peers
with similar interests. read more. This means facility operators need to focus on how to
improve the overall experience for their members, reduce churn, and provide the
best possible service. Adding unique and creative programs can achieve these
goals, increase sales, and reduce competition. Below are five tips to help
operators get started on this mission.
1. Consider business programming. Custom corporate programs
are a great way to market your facility beyond your facility boundaries by
offering in-person training or group classes to businesses or specialty stores
in your area. Many companies are looking for ways to improve the lives and
well-being of their employees while reducing healthcare costs and increasing
productivity. For example, you could offer office yoga, a 30-minute lunch break,
or seated exercises for seniors. Consider potential customers such as hotels,
hospitals, shopping malls, convention centers, places of worship, senior
facilities, and golf or tennis clubs. These specialized trainings are also a
fantastic opportunity to get to know and serve your community. And why
shouldn't your gym benefit from building a reputation as the fitness
professional of choice in your area?
2. Organize a health fair with local businesses. Hosting a
health and wellness event can be a great way to bring local businesses and
their customers together. A small fee may be charged for floor space and you
then have the opportunity to distribute samples or discuss your company's
services. Alternatively, you can also participate in a set event. Find out if
you can offer a retail service for your space, table or stand. Remember to hold
fitness demos, giveaways, contests, and fun activities that generate interest
in your business.
3. Provide fast-style personal training. Consider offering
your members quick 15- or 30-minute personal training sessions. Offering short,
effective workouts can be perfect for busy people, those who are intimidated by
an hour session, or people who want to add variety to their workouts and try
something different. Offer special sessions such as stretching, mobility, or
myofascial release. These types of programs are underused by many clubs and
have great potential for growth. This format will keep people functioning
properly, relieving pain, and aiding recovery. However, it is important that
your trainers are qualified and have advanced training or specialization in
stretching techniques.
4. Design an eight week weight loss program. Creating your
own exercise and nutrition program can go a long way toward strengthening your
membership. You can also provide useful before and after data that can be used
for marketing purposes. You can allow both members and non-members to
participate at different prices. Include a nutritionist, personal trainer, and
special classes designed specifically for weight loss to increase your success
rates. Try to reach potential customers through targeted social media
marketing. For example, focus on local business people in the area or young
mothers.
5. Organize fitness events. Today's fitness enthusiasts are
offered so many fun and interesting events such as: B. Spartan Race, mud races,
cycling competitions and relay races. Although many people are interested in
attending a specific event, they may not know how to get started, get trained,
or better understand what it takes to attend such an experience. This can be a
great opportunity to create a training program that guides members through the
entire process. Forming a club-sponsored training group is a wonderful
team-building opportunity that is beneficial to everyone involved. read more.
